It all begins with trust.

Very few people feel confident about their own expertise in saving, investing, and managing their finances. And it’s no wonder. Finances are complicated, and you’ve probably got more than a few alternative demands on you time.

You might then consider engaging the assistance of a professional advisor. But if you don’t understand the issues yourself, how do you know whom to trust? How do you sift through the cacophony of confusing and often contradictory claims?

At Savvy we believe it all begins with Trust. And we aim first and foremost to earn your trust. Savvy was built on a foundation of trustworthiness and integrity, and from the outset we demonstrate that commitment in three dimensions.

1. Fiduciary oath & obligation

We work to a fiduciary standard, committed to always putting clients’ interests first.

2. Certified financial planner® credentials

We are CFP® professionals, held to the highest ethical standards.

3. Fee-only planning & investments

We work on a fee-only basis, to avoid even the appearance of conflicted interests.

Savvy Investments & Planning, LLC, is a Registered Investment Advisory firm, in the state of California.

Meet our team

John D. Kenny

Principal & CEO

Credentials

CFP® – Certified Financial Planner

MBA – Master in Business Administration

FINRA Series 66 – Financial Advisory License

Have more questions or need more information? Here are our responses to some commonly asked questions for financial advisors, adapted from Forbes' 10 Questions to Ask a Financial Advisor.

1. Are you a fiduciary?

Savvy: Yes. We are entirely committed to serving our clients best interests.

2. How do you charge for your services, and how much?

Savvy: We are a fee-only firm. Fees vary by type and level of service.

3. What licenses, credentials or other certifications do you have?

Savvy: Savvy Investments & Planning is a Registered Investment Advisor in the state of California. John D. Kenny is a Certified Financial Planner® (CFP®), and has a Masters degree in Business Administration (MBA).

4. What services do you/does your firm provide?

Savvy: Financial planning, investment management, general advising.

5. What types of clients do you specialize in?

Savvy: We work with a wide range of clients and we have no minimum asset or income requirements.

6. Could I see a sample financial plan?

Savvy: Of course. Please see our planning page.

7. What is your investment approach?

Savvy: We are happy to provide guidance on passive investment strategies, but in the current era of high risk and uncertainty we recommend active, defensive strategies.

8. How much contact do you have with your clients?

Savvy: As much as you like. We recommend regular reviews to monitor progress and make adjustments as needed.

9. Will I be working only with you or with a team?

Savvy: You will be working with Principal and CEO, John D. Kenny.

10. What makes your client experience unique?

Savvy: We truly enjoy tackling financial challenges and helping people live better lives. And it shows.

Legal Notice

The information on this site is provided “AS IS” and without warranties of any kind either ex-press or implied. To the fullest extent permissible pursuant to applicable laws, Savvy | Investments & Planning (referred to as “Savvy”) disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, non-infringement and suitability for a particular purpose. Savvy does not warrant that the information will be free from error. None of the information provided on this website is intended as investment, tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. The information should not be relied upon for purposes of transacting securities or other investments. Your use of the information is at your sole risk. Under no circumstances shall Savvy be liable for any direct, indirect, special or consequential damages that result from the use of, or the inability to use, the materials in this site. Information on this website should not be considered a solicitation to buy, an offer to sell, or a recommendation of any security in any jurisdiction where such offer, solicitation, or recommendation would be unlawful or unauthorized.